Branding Identity System
Interactive Museum of Videogame Entertainment or IMOVE
Date 2020
Media Illustrator, Photoshop, InDesign
Design and development of a full Branding Identity for a fictitious museum. The full branding of the museum includes logo design, color and typography scheme, and full stationery as well as various application mock-ups. The Branding Identity was then organized into a thorough yet comprehensive Identity guide.
IMOVE Masks (above)
Size: Roughly 4.5” x 6.5”
MOVE Playstation 5 Controller Skin (below)
Size: 6.30” x 2.60” x 4.17”
Brainstorm Logo Sketchups
Initial brainstorming sketches promoting a wide range of concepts. Some concepts are quite detailed and others are simple with basic shapes. I spent time exploring pictorial, abstract, and typographic logo styles as well.
Final 3 Logo Concepts
From the Brainstorming sketches, I chose three concepts to move forward with and create rough digital mockups. You can see the three logo concepts I pursued here. At this stage, I was still only working in black and white. Ultimately, the logo I chose to move forward with is the design at the top.
IMOVE Insulated Water Bottles
Size: 24 oz
Diameter: 2.87”
Height: 10.8”
Stationery System
