Branding Identity System
The Clear Estate Branding Identity
Date 2021
Media Illustrator
Logo design as well as color and Typography treatment for a small start-up business called The Clear Estate. The owner of the business is a Spiritual Response Therapist who aids her clients through spiritual healing techniques. The goal of the branding design was to create an organic and welcoming design that accurately represents the business mission.
Initial Concepts & First Round of Edits
Above is the first round of deliverables that were sent over to the client. After discussing the elements the client approved of from each concept, I moved forward with the first round of edits (as shown below). Once again, I provided the client with three different variations. After feedback from the client, we moved forward toward the final design concept.
Final Logo Design (Black and White)
The logo design was finalized with black and white variations before color concepts were pursued. I also provided the client with a possible concept for a micrologo to be used for branding, such as to be used as a social media profile picture.
The Clear Estate Woman's Tank Top
Size: Medium
Width: 16"
Length: 28"
The Clear Estate Insulated Water Bottle
Size: 24 oz
Diameter: 2.81”
Height: 10.8”
